A unique Christmas community campaign and sports festival was successfully executed at the Ocean City complex in Hanoi under the theme “SANTA HOME - MILES OF SMILES 2024”. 

Despite the winter weather conditions, the event effectively attracted and managed the on-site logistics for nearly 10,000 participants dressed as Santa Clauses alongside professional cheer squads. Designed as a festive community experience, the run combined physical wellness with a message of sharing and compassion during the holiday season. The event became a key highlight of Ocean City’s Christmas celebration series, creating a striking visual spectacle for both participants and visitors alike. 

Bringing together nearly 10,000 runners, the program not only left a memorable mark on the year-end festive season but also fostered community spirit, positive energy, and meaningful moments for thousands of families.